Case Study: 185% Revenue Growth for a Leading Homegrown Burger Brand in 365 Days

Challenge: The client sought to exponentially grow their business across online orders, dine-in traffic, and franchise inquiries, with heavy reliance on third-party delivery platforms like Zomato and Swiggy. They needed a strategic approach to optimize their presence on these platforms and maximize online orders.

Solution: Framework For Growth Heads implemented the A3R3 Framework, tailoring it to the client's unique needs and platform dependence. Here's how:

Attract:

Content Marketing: Developed a compelling content strategy featuring mouth-watering visuals, engaging stories, and valuable tips, published across website, blog, and social media.
Social Media Marketing: Launched dynamic social media campaigns with targeted audience personas, influencer partnerships, and interactive contests, promoting both dine-in and online ordering.
Influencer Marketing: Collaborated with relevant food and lifestyle influencers to generate brand awareness and reach new audiences, driving traffic to both the restaurant and delivery platforms.

Acquire:

Zomato & Swiggy Optimization: Performed comprehensive menu optimization across both platforms, including arrangement, descriptions, and visuals. Implemented data-driven strategies to optimize delivery time and kitchen preparation time for faster service.
Zomato & Swiggy Ads Strategy: Designed and executed targeted advertising campaigns on both platforms to attract new customers and increase online orders.
Franchise Leads Campaign: Developed a dedicated lead generation campaign targeting potential franchise partners, utilizing targeted ads, landing pages, and lead nurturing emails.

Activate:

Email Marketing: Implemented automated welcome series and personalized email campaigns to educate new customers, promote offers, and drive repeat business on both platforms and at the restaurant.
Loyalty Program: Introduced a rewarding loyalty program that integrated with Zomato and Swiggy, incentivizing repeat purchases and fostering customer loyalty across all touchpoints.
Community Building: Cultivated a vibrant online community through social media engagement and exclusive content, promoting both online orders and dine-in experiences.

Revenue:

Zomato & Swiggy Pricing Strategy: Analyzed platform-specific data and implemented a dynamic pricing strategy to optimize profitability while remaining competitive.
Upselling & Cross-Selling: Developed engaging upselling and cross-selling prompts within the Zomato and Swiggy platforms to increase average order value.
Discount Strategy: Designed targeted discount and promotional offers tailored for both platforms and the restaurant itself, attracting new customers and driving repeat business.

Retain:

Zomato & Swiggy Reviews Management: Proactively responded to customer reviews and ratings on both platforms, addressing concerns and showcasing responsiveness.
Personalized Offers & Promotions: Provided targeted offers and promotions based on individual customer preferences and purchase history, both on the restaurant website and within the delivery platforms.
Exceptional Customer Service: Ensured prompt and professional customer service across all touchpoints, including interactions on Zomato and Swiggy platforms.

Refer:

Referral Program: Launched a referral program with attractive incentives to encourage customers to recommend the brand, both through the delivery platforms and directly.
Customer Testimonials: Showcased positive customer testimonials across marketing channels, including social media and delivery platform profiles, to build trust and social proof.
Social Media Advocacy: Empowered satisfied customers to become brand advocates through social media shares and reviews, promoting both online orders and dine-in experiences.

Results:

185% overall business growth in just 365 days, exceeding initial targets.
Online orders revenue increased from 3.6 CR INR to 9.8 CR INR driven by targeted Zomato & Swiggy optimization and advertising campaigns.
Dine-In revenue increased from 2.2 CR INR to 4.2 CR INR fueled by engaging social media campaigns and promotions.
Franchise Revenue increased from 1.6 CR INR to 8 CR INR through the dedicated Performance Marketing campaigns.

Key Takeaways:

This case study demonstrates the power of the A3R3 Framework in achieving remarkable business growth, even with heavy reliance on third-party platforms. By implementing a comprehensive, data-driven strategy that focused on platform optimization, targeted marketing, and exceptional customer experience, we helped our client achieve outstanding results across online orders, dine-in traffic, and franchise inquiries. The success story highlights the importance of adapting the approach to the specific needs of the business, in this case, focusing on maximizing the potential of Zomato and Swiggy while building their own brand identity